Google Analytics is a great tool to measure your websites traffic. However.. it measures a LOT. What should you look at? Here is a great video on your site’s bouncerate. According to the video about 40-60% of your website’s visitors are instantly leaving. So you might have great benefits while improving this.

We at Joopp have much experience in optimizing websites for search engines (SEO) but also in optimizing websites for humans. So.. when your website is found (which is the first step) your visitors should actually USE the site. This is even more important when you are spending money on your visitors (eg. by buying ads (adwords)). High bounce rates on landing pages of ads are killing.

Here are some tips on improving your site: human optimization (HO ):

• Check your landing pages
  Where do people first access your site? Like said in the video above: you probably spend a lot of effort in creating a nice and clear homepage (I mean root/main/opening page), but how many people get to this homepage?
• Check your goals
  When people get on your site where do you want them to go? Are there enough banana’s on your site to guide the user to the goal? And remember: when you’ve no goal, its difficult to score
• Check your sources
  Where are your visitors coming from? This will probably lead you to an answer on: what are your visitors searching for? What are their goals? It is easier to get a low bouncing rate when your goals and their goals are aligned.